Tires are the only product not manufactured by your vehicle's company. Yet their role is so important that very few tires have a seal of approvement by top companies such as BMW. BRIDGESTONE happens to be one of them. The tire manufacturer has long been withstanding a company designing and producing top quality tires for every market.

• Formula One Grade
  Bridgestone has supplied tires in FORMULA 1 since 1997, The Japanese company decided to supply tires for Formula One in 1995, backed-up by the CEO Yoichiro Kaizaki, aiming to improve company's name value in European market which was greatly inferior compared with MICHELIN, the archrival for Bridgestone. Though it was scheduled to enter the championship in the 1998 at first, this schedule was changed to 1997 because the engineering section led by Hirohide Hamashima has quickly advanced development. Thus, Hiroshi Yasukawa, the General Manager of Motorsport Department, also made the best use of the experience and networks in Europe since the Bridgestone's European F2 era (1981-1984) and constructed logistics for Formula One at once. From 2008 to 2010 Bridgestone was due to be the sole tire supplier to the FIA Formula One World Championship. However, because Michelin chose to conclude its Formula One tire program at the end of the 2006 season, all teams have used Bridgestone tires since the 2007 season.
• Website
  www.Bridgestone.com